KURA

an event's app for those who

like curated experiences.

The idea for the project was born out of a personal need. I needed to plan a trip to a country I didn't know, and when I started to put together my itinerary I realized that many of the events I found on search engines didn't have much to do with my profile. With that, I had an insight to develop an event curation app, with the aim of connecting people with cities and themselves.

Defining goals

01. Allow people to have personalized curated stories.

02. Reflect valuable experiences in a storytelling way.

03. Improve people's connection to their cities.

How might we empower people to discover places and connect them to their cities?

Why it matters?

Personalization enables a product or service to integrate so perfectly into a user's daily life or routine that the interface becomes almost imperceptible. With personalization, the product becomes so effortless that the user doesn't even notice the effort involved.

74% of consumers say “living profiles” with more detailed personal preferences would be useful if they were used to curate personalized experiences, products and offers. (Accenture)

According to recent studies, a significant majority of customers, specifically 74%, experience frustration when they encounter website content that lacks personalization tailored to their needs and preferences. (Infosys)
 

How it was designed?

I applied the double diamond design process to create the app, which involved a four-stage iterative approach of discovering, defining, developing, and delivering.

This process allowed me to thoroughly explore and understand user needs, pain points, and desires in the event-planning process, leading to the development of a more user-centric and effective app.

The double diamond process is crucial as it emphasizes the importance of user-centered design, encourages iteration and exploration, and ultimately leads to the creation of a better product.
 

Discovering

During the discovery phase of my design process, I utilized the CSD matrix to create a structured and systematic approach to decision-making. Then I created some questions to possible users. 

I conducted interviews with 19 people from different backgrounds.

84.2% said that when they are looking for an event, they give priority to events that have more to do with their personality, more than other things. 

63,2% said they discover new events through social media, and 84.2% said Instagram is the main social network they use.

Knowing this information through the research, I created two proto personas.

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